Marketing consultant Jenn Hanson-dePaula sits down with her partner, Marcus, as well as special guest experts in this podcast to chat about marketing strategies and processes that can help authors connect with their readers and sell more books. Save time with marketing and spend more time writing!

Jenn Hanson-dePaula Jenn Hanson-dePaula

Why Your Book Sales Plateau (and How to Fix It)

EPISODE ONE HUNDRED TEN

You're showing up. You're posting consistently. You've made sales. And your numbers haven't moved in months. In this episode, Jenn breaks down exactly why the book marketing plateau happens, how to diagnose which type you're dealing with, and the three specific shifts that break through it. This one is for the author who is already doing the work and needs the strategy underneath it to finally catch up.

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Book Marketing for the Author Who's Already Tried Everything (and Spent Money Proving It)

EPISODE ONE HUNDRED NINE

If you've paid for book marketing help before, did the work, and still didn't see results. Your skepticism is valid, and this episode is going to honor that. Jenn breaks down the three real reasons book marketing programs don't work for most authors, what's actually missing when tactics don't land, and what needs to be in place before any strategy can do its job. No overselling, no shortcuts, just an honest conversation about what's different when marketing is built on the right foundation.

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Book Marketing for the Author Who Is Already Doing Too Much

EPISODE ONE HUNDRED EIGHT

This episode is for the author who is already showing up, already trying, and still not seeing her marketing move the needle. Because the problem isn't the effort. It's where the effort is going. Jenn breaks down why most authors aren't losing time to marketing. They're losing it to the chaos around marketing. And what actually changes when you have a clear system underneath everything you create. If you've been telling yourself you'll get serious about this when things slow down, this one is worth your time right now.

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Book Marketing for the Author Who Writes for a Very Specific Reader

EPISODE ONE HUNDRED SEVEN

If you write in a niche genre and you've been told (or have started to believe) that your book is just too specific to market effectively, this episode is for you. Jenn breaks down why niche isn't the obstacle it feels like, why generic book marketing advice fails specific authors, and what a marketing strategy actually looks like when you write for a very particular reader. Whether you write in a niche genre, across multiple genres, or for a deeply specific audience, this one will change how you think about finding your readers.

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How an Author With 800 Followers Outsells One With 8,000

EPISODE ONE HUNDRED SIX

Three years ago, Jenn watched an author with 8,000 engaged Instagram followers sell zero copies of her book, and the reason had nothing to do with her platform or her content quality. In this episode, she shares what was actually missing, and contrasts it with a second author who had fewer than 1,000 followers and was outselling authors with ten times her audience. If you've been showing up, building an audience, and still not selling, this episode is going to name exactly what's getting in the way.

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Why Your Book Marketing Gets Views But Not Sales

EPISODE ONE HUNDRED FIVE

If your content is getting engagement but your book isn't selling, this episode is going to name exactly what's happening - and it's not what most authors expect. Jenn breaks down why showing up consistently isn't enough on its own, what the missing piece in most authors' content actually is, and what it looks like to create content that moves readers from I love following you to I'm buying your book. Simple, practical, and the kind of shift that changes how you think about every post you create going forward.

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Book Marketing for the Author Who Refuses to Put Their Life Online

EPISODE ONE HUNDRED FOUR

If you've been avoiding book marketing because every example you've seen requires putting your personal life online - your face, your story, your daily life as content - this episode is going to change how you see what's actually required. Jenn breaks down the difference between personal branding and book marketing, why you don't need to share anything personal to sell your book effectively, and what reader-focused content looks like for both fiction and nonfiction authors. Whether you're a healthcare professional keeping worlds separate, writing under a pen name, or simply someone who refuses to perform a personal brand, this one's for you.

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The Real Reason Your Book Can't Find Readers (It Has Nothing to Do With Your Budget)

EPISODE ONE HUNDRED THREE

If your book isn't reaching readers and your first instinct is to post more, try a new platform, or run ads, this episode is going to stop you before you spend another dollar or another hour. Jenn breaks down the real reason most authors can't find their readers: it's not a visibility problem, it's a messaging problem. You'll learn what it actually means to market to your ideal reader (instead of everyone), why specificity is what makes readers stop scrolling, and the one question you need to answer before you create another piece of content. Works for both fiction and nonfiction authors.

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What to Post About Your Book Before It's Published

EPISODE ONE HUNDRED TWO

If your book isn't published yet and you keep telling yourself you'll figure out marketing after it's done, this episode is specifically for you. Jenn dePaula breaks down the real reason pre-published authors struggle to post, why waiting until launch day is the single most common regret she hears from authors, and the belief shift that changes everything: you're not marketing a book that doesn't exist. You're showing up for the reader your book is being written for. Includes Rachel's full story - from hesitation to 187 email subscribers and 94 first-week sales.

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Why You Never Know What to Post About Your Book

EPISODE ONE HUNDRED ONE

Are you constantly staring at a blank screen wondering what to post about your book? You're not alone and it's not a creativity problem. In this episode, Jenn breaks down the real reason authors run out of content ideas: missing core messages. Learn what core messages actually are, what they look like for fiction vs. nonfiction authors, and why identifying them is the one thing that makes content creation feel simple instead of exhausting.

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How Authors Can Break Free From the Content Trap

EPISODE ONE HUNDRED

You've downloaded the content ideas. You've saved the post templates. You're creating more content than ever before... but your book still isn't selling. Here's why: More post ideas without a system just creates more work. In this video, I'm showing you the conversion system you actually need - the three types of content, how to build an email list you own, and how to sell your book without feeling gross. Stop chasing random post ideas and build a system that converts.

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Why Your Book Isn't Selling and How to Fix It

EPISODE NINETY NINE

You're posting consistently, showing up on social media, doing "all the things"... but your book still isn't selling. Here's why: you're missing the marketing foundation that every successful author has. In this video, I'm breaking down the 3 essential pieces you need BEFORE you post another thing, and showing you exactly how to build them so your marketing actually converts to book sales.

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The Introvert’s Guide to Book Marketing

EPISODE NINETY EIGHT

If the idea of marketing your book makes you want to crawl under your desk (because showing up online, doing videos, or constantly “engaging” just feels exhausting) you’re going to breathe a sigh of relief.

In this episode, I’m pulling back the curtain on how introverted authors can market their books without draining their energy or faking an extroverted persona.

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How to Market Your Book on Social Media

EPISODE NINETY SEVEN

You're posting about your book on social media, but nothing's happening. A few likes from friends. No real engagement. No significant growth.

Here's what most authors don't realize: the problem isn't just your content. It's that you skipped the three essential steps that make social media actually work.

In this video, I'm showing you exactly what successful authors do BEFORE they start posting - the foundation that transforms random posts into strategic marketing that actually gives you results.

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Why Your Social Media Posts Aren't Translating to Book Sales

EPISODE NINETY SIX

You're showing up on social media. You're posting about your book. But when you check your sales... nothing is happening.

If you've been creating content but seeing zero momentum, this episode will show you exactly what's keeping you stuck and the three specific things that need to change.

Spoiler: It's not about posting more or being on more platforms.

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How to Market Your Book When No One Is Buying

EPISODE NINETY FIVE

If you're watching other authors' books take off while yours feels invisible, this one's for you.

Those "overnight successes" you're seeing? Most aren't real, and they're definitely not sustainable. What you need isn't another viral moment or gimmicky tactic - you need a marketing strategy that builds a real audience who actually wants to read your books.

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How Authors Can Sell More Books Without Burning Out

EPISODE NINETY FOUR

If you’ve been stuck in the cycle of “do more to sell more,” this episode is going to feel like a breath of fresh air.

The truth? You don’t need to be everywhere or do everything to grow your platform and actually sell books. In fact, trying to do all the things is probably why you're feeling burned out and seeing inconsistent results.

In this episode, I’m breaking down exactly how to sell more books without sacrificing your writing time, your energy, or your sanity. You’ll learn the three key pillars that consistently successful authors focus on. And spoiler alert: none of them involve chasing trends or showing up on five social platforms at once.

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How to Find Readers Who Actually Want to Buy Your Book

EPISODE NINETY THREE

Are you exhausted from posting content that gets likes but zero book sales? You're not alone. Most authors are stuck in what I call "pebble marketing" - scattering their efforts everywhere and wondering why nothing's working.

Here's the truth: you don't have a follower problem, you have a targeting problem.

In this episode, I'm breaking down the exact strategy to find readers who are already looking for books like yours and are ready to buy. No more throwing content at the wall and hoping something sticks.

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How to Save Time Creating Book Marketing Content

EPISODE NINETY ONE

Let’s be honest—most authors don’t have hours to pour into content every week. And yet, if you want to sell books, connect with readers, and stay visible… you need content.

But creating it from scratch every single week? That’s the fast track to burnout.

In this episode, Jenn walks you through a simple, strategic system that helps you create authentic, effective content in less than an hour a week. This is the exact method we teach inside the Author Marketing Assistant—and it’s designed to make your content not only easier to create, but also way more powerful.

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